You know you need to be builing up a presence online, now what!?!?! Where does social media fit in? Who will be in charge of it? How do you know if your doing it right?

Let Jason Daniels of EyeCarePro.Net give you his insights on these burning issues!

This week we turn to former podcast guest, Ruth Villeneuve, to talk about the COVD Visions of Hope video Contest.

• Why do social media marketers use contest?
• Why did COVD want to do a video contest?
• What are the key elements of online contests. Think ahead.
• What not to do. Applebee's waitress contest.
• Do it yourself vs contest app vs custom-designed app from What's Next Marketing
• Promote before, during, and after for maximum impact
• Endpoint: What is the reward for the patients? what is the benefit for the practice?

This episode features a conversation with Daniel Rostenne, CEO of EyeCarePro.net, a virtual company that helps practices with online strategies. They’ve been around since 1998 creating websites and other online tools specifically for optometrists.

The topics that are covered:

• How to be effective in capturing patient emails
• The importance of using a practice domain name for sending email
• What’s good to include in an email footer?
• Both are needed: mass email newsletters and 1 on 1 patient
• How frequent to send office email? It depends!
• Email management tools exist to get your emails out there.
• Initiating first email campaign with fresh emails to avoid bounces.
• Nate’s horrible first practice email experience - want not to do!
• What goes in email in patients - Links to practice social media!
• Clean out the inbox and move emails where they need to go!

Thanks so much to Daniel for stopping and talking about email. If you have any questions, you can contact him.......by email danielr@eyecarepro.net.

A conversation with my friend and frequent podcast guest, Dr. Alan Glazier.

- Why Dr. Glazier wrote Searchial Marketing.

- Why Search is important to practice building

- How Social Media improves search results

- The convergence of our experiences: Search + Social + Review

- How knowing Searchial helps you make better decisions when outsourcing…

BONUS: Quick chat about Eyedeal.ly

For this episode, I was thrilled to have the opportunity to talk SEO with two optometrists who have a lot of experience:

Rich Driscoll, OD of Total Eye Care in Colleyville and Keller, Texas.

Richard Anderson, OD of Orthokdoctors.com and myopiaprevention.org. He practice in Camarillo, California.

Here are some of the topics that we discussed:

Yellow Pages vs Internet Search
Refining Keywords
Google Adwords
Importance of review the analytics
Negative Keywords
A word of caution when hiring
Developing a site for increase
Importance of web presence
How do you learn more about online marketing?
Hiring online marketing companies
Avoiding the generic online companies

My conversation is with Dr. Neshia Rudd of Today's Vision in Tyler, Texas. She has an incredible Facebook Page for the office,  and I've always wanted to find out how she did it.

Nate talks to Walter about foursquare and Foursquare Day

A collection of Optcommers share their thoughts on Optcom during SECO2011.

Visit Peripheral Vision for complete show notes!

This episode is part 1 -  a lively discussion about efficient digital patient communication with Liz Baker and Josh Bannan from Demandforce.